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River to Valley Initiatives, Inc.

Real Estate Development, housing, and community development.

Branding & Development

Digital Presence and Optimization--be seen, be heard, be found in your market

When someone takes a digital drive how do you look?

Is your community attractively mapped?

Do your restaurants show delicious food photos and great ratings?

Is your community voice recognition ready?

How is the presence of your tourism assets featured? If not digitally--you risk you might just become a "flyover"....

Are your parks and public assets easily identified digitally?

We can help with all of this and report back information about where and when your visitors are coming and from where.

Your business, your community, and your effort deserves to be seen and heard, and likely will thrive instead of just surviving with jumping into the digital world. It is not just "a website" or a "facebook page" that is needed, it is a comprehensive plan and the expertise to launch your community and business into the public consciousness. We know this is important, so we do it for communities that work with us and as part of all projects that we work on.

Big Picture Thinking & Targeted Projects Get Results!

  • RVI's Joint Effort Marketing Grant (JEM 2010-2011) helped establish the Driftless Region branding. This effort led to increases in name recognition, tourism dollars for the region, and increased web presence. Independent analysis from Tourism Economics concluded that the $80,000 (2 years) grant from the state, with matching dollars and effort from local volunteers, the Gays Mills Recovery effort, the Driftless Wisconsin organization that focuses on Vernon & Crawford Counties, and advertising buys, has led to an ROI of $1.5 million.

  • DRIFTLESSnotes

The annual magazine "Driftless Notes", and an online weekly news aggregation serving the region is available to subscribe to at . Launching in 2917 is Driftless Notes JOURNAL, original content about the Driftless Region in print and online.

The JEM effort and these publications were created and developed by RVI board member & co-founder, Julia Henley.

The JEM effort and these publications were created and developed by RVI board member & co-founder, Julia Henley.

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